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What Is SEO & How To Find The Right SEO Company

Author: Waseem Ahmed
Updated: July 7, 2019

To find out the right SEO company it’s essential to understand what is SEO & how it works.

Many business owners don’t know What is SEO and how important SEO is for their business. Some attempt but get failed to get true benefits of SEO, The reason is, they misunderstand SEO.

Table of content
  • What is SEO & how it works?
  • Why SEO is Key of Digital Success?
  • How to Find Right SEO Company?

What is SEO & How it Works?

SEO stand for Search Engine Optimization, It works on websites to improve rank, user experience, and conversion rate. SEO has many factors, these factors categorized in two main factors one is On-Page SEO and 2nd one is Off-Page SEO.

On-page SEO
Which SEO factors used to optimized your web page called On-Page SEO Factors, There are more than 200 on-page SEO factors and many factors has many ways to implement on a website, it depends on SEO professionals how perfectly they do implement on a website.

Off-page SEO
Getting links from other websites towards your website called Off-page SEO, It’s not simple as you think there are several rules to get backlinks, One wrong backlink can hurt your ranking instead of jump up your rank. It depends on quality backlinks rather than quantity of backlinks.

Why SEO is Key of Digital Success?

One of the main reason of why SEO is key of digital success is: by doing SEO we receive the most targeted audience from search engines towards our website and in the result, our business goes towards success. But SEO has many other benefits which any other marketing tactics don’t provide.

Highest Conversion Rate
Which users we receive from search engines towards our website by doing SEO always has highest chance to convert into leads, Because they are willing to get services or to buy something that’s why they search on google, bing, yahoo & on other search engines. On other side, by doing other marketing tactics we force users to come and take our services or buy from us. That’s why SEO’s conversion rate is higher than any other online marketing.

Website Design, Content, & UX Improvements
Once we do SEO and implement On-Page SEO factors on our web pages, It means we are improving our website design, content and user experience as well. Because all On-Page factors are for improvement & clearity in design, developement, & content of web pages.

Brand Designing & Marketing
We get to be forced to be up to date on social networks because one of Off-page SEO factor is active social media accounts of your brand. In-short Off-page SEO has many other benefits it’s not to just improve rank on search engines, it’s all about how many peoples are talking about your brand on the internet on social networks, in articles, blogs, comments etc. So you will get free brand marketing by doing Off-page SEO.

How to Find Right SEO Company?

It’s hard to catch SEO frauds because there are many ways to cheat, So we will discuss how to identify result oriented SEO company.

Go with Specialist
Businesses are willing to get SEO services to get new clients everyday and ready to pay monthly, quarterly or yearly, That’s why many IT companies and freelancers of different fields without knowing and having SEO experience, Add SEO in their services so it’s better to get SEO services from SEO Specialist who provides only SEO services because for a special treatment we find & go to specialist doctor rather than general doctor.

Find SEO Company by Getting Help of SEO
Who wants treatment from a dentist who owns bad teeth? Let’s search SEO company or an SEO expert on Google by searching “SEO + your city name” or “SEO Expert + your city name” e.g: SEO New York or SEO Expert in Dubai and select your SEO company from 1st 10 results. They know SEO and they are doing SEO for their own website that’s why they are on 1st page.

Don’t Go for Cheap
SEO isn’t easy & cheap job, One of SEO meaning is complete digital marketing and brand’s credibility designing, for doing SEO we need SEO experts, UX based web designers, web developers, content writers, and social media experts. When they works together SEO happens. So how can you get SEO services on your monthly coffee expense?

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